November 9, 2026Announcement

GTA 6 pop-up store opens at Selfridges in London

The London department store has opened a Vice City themed space with a large range of GTA 6 merchandise, sold in store and online.

What changed

Opened on November 9, 2026 at Selfridges in London, with the store front lit in the game's colours.
More than 60 products, over half of them sold only at Selfridges.
Prices range from £5 for a shot glass to £2,500 for a Goodtime State varsity jacket.
Other items include Burger Shot and Vice City Manatees gear, caps, socks, pins and magnets.
The online shop used a waiting queue on launch day, and several items sold out within hours.
A drivable replica of the in-game Grotti Cheetah, built by West Coast Customs, is on display and for sale at £1 million through Selfridges' personal shopping service.
This range is separate from the official collection on the Rockstar Store.